Customer Winback programs kick in once a customer has closed their relationship with your company. Their key role is to recapture the customer’s business.

The Winback program is valuable for three main reasons:
1. You win back “lost” profits
2. You can uncover potential weaknesses in your business
3. You can notice possible threats from the competition.

A carefully planned win-back program can aid to “win back” relationships with “at-risk” customers before they become comfortable with the competition.